For years patriarchy has ruled the advertising industry for so long. The image of women in the previous ads has always been secondary to their male counterparts and has always been a symbol of a typical Indian housewife. The ideology practiced earlier in portraying women and placing their position in the advertisements defined the thought process of the people and society of those times. Majority of the women population being a homemaker, most of the ads related to cleaning, cooking and other household chores were associated with women only and showcased how life of a woman is complete only after she uses this particular product to clean or to cook. However, slowly but certainly the society changed it’s norm of holding woman responsible for all the household work and channeled in the direction to establish equality through television commercial where more than half of the Indian population can be influenced through.