Animations generally remind you of cartoons that your kids watch or games they play. It could be Spiderman, Tom and Jerry, mickey and Donald and so on. But you will be surprised to know that you can use animations in your business communications.
Animation brings the power of imagination and creativity to your marketing, and has grown far beyond cereal or game ads. It gives you the power to demonstrate almost any product or service to your clients, sometimes so realistically that it's hard to believe its not real video. The motion and color of animation grabs attention, explains instantly, demonstrates what has yet to be realized and is an effective marketing tool when precisely tailored to your target demographic.
Let’s say you need to demonstrate your product – a new washing machine. How can you demonstrate the functioning of your product? But with animation you can visually demonstrate how it actually spins and removes the dirt from clothes. Similarly you can explain concepts, functionality, ideas and many things using animations.
These animations can be used for advertising, demonstrations, training and product development purposes.
Animations can also be used for corporate communication to spice up things. You can have an impressive animated corporate video to impress your clients. Animated curtain raisers can spice up your event and surprise the audience. Animation on your website can hold visitors’ attention better than a static website.
Animation can be 2D or 3D depending on the need. Some ideas and concepts can be explained in 2D animation. But some needs only 3D animation for better clarity and impact.
With animation, the sky’s the limit! Animation can achieve the most bizarre special effects and be presented in the most abstract environments without any worry about the logistics and possibilities. You can go as far as Mars or as high as the Heavens! You can make an entire city black out or make the Sun go nova! Go wild with animation!
Animation has been used in television marketing for decades, but recent innovations such as 3D promise to revolutionize the industry. In combination with HDTV or 3D television, animation can make your product or service as unforgettable as a theme park ride. Special effects can make your product or message seem to fly through the air, explode overhead, or come so close and look so real that it seems possible to touch. While such applications are still somewhat limited, in select venues they can be a powerful marketing tool.
Once you’ve created an animation, make the most of it and use it offline too. Animation can enhance presentations, pitches and meetings by helping to explain and promote your business. It’s a great conversation point and useful for networking.