Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.
The key elements that help us to bring out advertising include graphics, message, colors, photos, videos and animations.
Graphics plays an important role in the advertising industry. To mention the words graphics design immediately brings into mind advertising. In order words, graphic design is synonymous with advertising industry. This is because the nature of advertising is such that it thrives visual representations of products, services, concepts and ideas. It is the main way in which companies all around the world sell their products and services. Apart from using it to sell products and services, it is also used as one of the key ways of instituting social change.
Advertisements for products and services are most effective when the graphics stand out while maintaining relevance to and clarity of the message. The right graphic can attract good attention and increase the likelihood that the viewer will buy the product.
When companies want to introduce new products and services, they create awareness through the use of advertising. On the same score, governmental and non-governmental organizations use this forum to introduce new policies and create social awareness respectively. The use of graphic design plays a very vital role in getting the attention of the public. The effective use of color and concepts help in achieving this aim. The visual appeal of the graphics is as important as the message it puts across. The visuals are deliberately engineered to appeal to the emotions and intellect of the people it hopes to reach.
Human beings are essentially emotional beings, so appealing to them only at an intellectual level normally does not prove to be the most effective. That is where the work of graphic design comes in. It adds more life to the underlining message and that is how the message gets to sell. The designs are able to do more persuasion than a thousand words is able to. We can all testify to the graphics in an advert we saw on a billboard, in the newspaper, a magazine, on the internet and how you were totally sold out. It is not the message itself that made us responsive to the in the positive manner in which we did. It was the humor and the visual appeal. It left an ineradicable mark on our minds of whatever was being advertised. And guess what? We went on to tell other family members or friends about it.
Advertising or graphic design companies that produce convincing materials know the psychology behind a successful advert. They spend time investigating and researching on how best to appeal to their target audience. The demographics (for example, age, education, income group etc.) of their audience will determine what colors, concepts, techniques and other contents to use.
So next time when you are planning to start a new advertising campaign be sure to get the right graphics that does make an impact and produce the desired results.