It’s almost Diwali and various brands these days are leaving no stone unturned to capture the attention of the users with their alluring and tempting offers. Diwali season not only means lots of shopping and preparations but also is a reason to bring families together and brands are making a point to reach out that message to their consumers.

Brands with their latest and interesting Diwali offers are trying to reach out to their target audience by making it a point to be somehow noticed by their consumers and create such an impact that makes their brand shine out other brands this festive season. Some of the major brands welcomed this festive season with new campaigns and ideas to capture the attention of their consumers.


How many times we have seen flipkart ads where kids are supposed to play the adult’s part and these ads never fail to bring a smile on your face. Apart from being innovative these ads due to their humor appeal ad presentation creates a brand recall. Yet again flipkart has impressed us with it’s ‘Big Billion Days’ ad where a police inspector has his informer being brought by a constable and the thief is asked to buy from Flipkart’s sale for Diwali instead of stealing.

The ad is fun as usual and creates a unique appeal about the ‘Big Billion Sales’ this festive season. Using kids in place of adults and presenting them in an adult’s world is not only highly creative but also achieves in making the consumer watch the whole ad. This genius story presentation is not only funny but also very engaging and leaves you wanting for more. Flipkart surely surprises with all its ads but this one is surely to trickle your funny bone! 



Amazon is fully set to make your Diwali a memorable one as it is preaching #KaroMilkeDiwali ad campaign this festive season. The campaign involves celebrating Diwali with your family and the spirit of togetherness this year. Amazon is making a point to reach out to its target audience by hitting the emotional nerve by their latest ad campaign. The ad involves a brother and a sister talking over the phone and discussing about the gifts for their families for the coming festival. The brother later reveals that he would not be able to come home this Diwali season. His sister orders a bag for him and tells him that it won’t feel like Diwali at home without him.

The ad is relatable to many and carries the feel and sense of festivity, happiness and much needed togetherness. However amazon’s latest Diwali ad is not just about emotions, it has also included its #ApniDukaan ad series as a continuation to the #KaroMilkeDiwali ad campaign for their target audience to carry out their shopping online without having to take any physical stress for Diwali shopping from their very own #ApniDukaan.  



As all brands this Diwali have started their race to get noticed by their customers and pepperfry is no exception. Apart from celebration Diwali involves lots of cleaning, shifting and buying new materials for your house. This festive season pepperfry is using this angle of the festival to highlight their brand as well as bring up the most important issues related to the festival. The ad involves buying new furniture to enhance the beauty of the house and to add to the joy of the festival. The campaign involves ‘Iss Diwali Umeedo ko Badne Dijiye’ which supports their Diwali sale. The ad is released in two series for now which highlight the same essence but with two different stories.

The ad begins with a couple arranging their house furniture and whilst the process the husband exclaims that it doesn’t feels like Diwali and the camera moves to the empty side of the house. And to his surprise his wife gets him furniture from pepperfry as a Diwali gift which makes him feel like Diwali and gives a sense of being at home.


This one came as a surprise as after quite a while Nokia entered the market and launched their #UniteFor #Love campaign this Diwali. The campaign involves a mother scolding his son about how much less time he pays to her and focuses only on is mobile. The next day the boy gives his current mobile phone and his time as a Diwali gift to her.

Nokia believes in selling a better communication gadget and ‘connecting people’ in the ‘real world’. The ad has a very fresh appeal attached to it and gives a creative and different angle to the mainstream festival ad. With this campaign Nokia has established its market presence with this emotional commercial this festive season.



Surf Excel

Emotions are running high for ‘Surf Excel’ this festive season. Their latest Diwali campaign is with #AbLagRahiDiwali. The ad campaign touches the soul as it involves a few kids who try to make a laundry man’s Diwali bright by making rangoli at his house by applying colors on their clothes. This ad takes forward Surf Excel’s very famous campaign ‘Daag Ache Hai’ with a Diwali twist in it.

The ad captures the very soul of the brand and also the essence of the festival at the same time and because of its emotional appeal it creates an everlasting brand recall within the target audience.


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