Hot Topics

Imagine you’re a pilot landing a plane. A long runway is obviously better than a short one since it gives you more wiggle room to adjust your approach. When you are tasked with landing on a short strip of runway, you must be far more meticulous about your movements to bring the plane down safely. I often use this metaphor to describe the difference between reaching out to a manager- or junior-level buyer as opposed to a C-level executive. When a salesperson sends a message to a lower-level prospect, they can afford to try a stronger ask at first, and then tweak it or scale back as necessary. But when you’re pitching to a CEO, you really only have one shot to engage them. Bungle the ask and you miss the runway entirely.

Read more ...

During an M&A transaction, many issues populate that need immediate attention. In this article, I’m going to highlight the top 5 burning issues and the challenges thereof, that both the parties face while negotiating a transaction.

Read more ...

Few disagree that when the present government took office three years back, the economy had been in great difficulty. Going by the new GDP series, growth had fallen to 5.6% in 2012-13 and 6.6% in 2013-14 compared to 8.3% during the preceding nine years. Inflation and the current account deficit were high. There was deep paralysis in decision-making, infrastructure projects were stuck in all areas, corruption scandals had been breaking out all around and investors were terrified of retrospective taxation.

Read more ...

Helping companies to communicate the right way, since last 13 years

Creative Mediapulse Technologies Pvt Ltd.

Customer Retention is key to your Business Success.

Sample image

Customer loyalty and retention are keys to brand success.

Read more ...

How to select the best website designer for your website development ?

Sample image

Your Website is your face to the external world. You have to make sure it is one of the best website you can have.

Read more ...

How you can spice up your business communication with Animations?

Sample image

Animations generally remind you of cartoons that your kids watch or games they play.

Read more ...

Marketing Tips that can increase your sales

Sample image

Getting to know your customers is the most important stage of marketing process.

Read more ...
© 2003-2017 CMPTL. All Rights Reserved