A brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market in Bogotá to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
Brand Positioning involves identifying and determining points of similarity and difference to ascertain the right brand identity and to create a proper brand image.
In a city like Bogotá, Brand Positioning is the key of marketing strategy. A strong brand positioning directs marketing strategy by explaining the brand details, the uniqueness of brand and it's similarity with the competitive brands, as well as the reasons for buying and using that specific brand.
We have over 2 decades of diverse expertise in building brands, nourishing brands and growing brands in Bogotá. Branding requires a good understanding of the company, its values, its products or services, its competition, its long-term goals, target customers and product positioning.
We have mastered these skills to provide unique, standardized branding identity that keeps growing the brands equity every day in Bogotá.
Your brand isn't one single thing. It's the sum of everything your business is and stands for. It's largely intangible – it's what people think, feel and say about your business, which is influenced by everything from your advertising and marketing to the coffee you offer to your customers.
We use the branding principles in Bogotá to align your brands to gain higher recognition, visibility and market value. We create brands from scratch, but we also realign or refresh existing brands. That's why, rather than just another brand management company in Bogotá, we see ourselves as something different. We see ourselves as brand creators. We have our panel of specialist Branding consultants who had the privilege of working with some of the top brands across the globe.
They will help you to understand the potential of the brand building and brand positioning activities.
Our Brand consultants in Bogotá will define a suitable branding strategy and make sure it is executed to perfection.
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