Creative Mediapulse Technologies Ltd

Delivering Success with every Solution

The true strength of CMPTL lies in its strong,
talented and experience-rich team

12500+

MAN HOURS
of consultation delivered

About Us - Our Team

Thinking minds helps to see beyond. Our guys are equipped with tons of experience and expertise. Each of them brings in ideas that win. As a team we are a force to reckon with, determined to make it happen.

Vishweshwaraiah

Vishweshwaraiah

Director – Americas & UK



Having spent decades travelling across the globe, meeting new people, building new businesses, Vishweshwaraiah has amassed knowledge. He believes in thinking big. Global relationship building expertise is his strength. Being a religious person he dedicates his success to god.

Being an electrical engineer, he speaks 8 languages. He has 35+ years of marketing experience. He is the Founder Director of many companies, trusts and corporations. He motivates the team and sets new vision for the company.

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Kevin Holland

Kevin Holland

Director - Middle East

Kevin is an experienced Sales and Marketing Director and Consultant with a proven track record of success across a variety of market sectors, company sizes and cultures, including B2B and B2C, providing high-level strategic operational control to build consistently improved business performance, implementing change programme to facilitate growth, enhance brand awareness and increase market exposure.

A strong and hands on pro-active leader, empowering staff to take ownership, providing coaching, training and mentoring to build cohesive teams working together to achieve individual targets and company objectives.

Results oriented and customer focused, with excellent customer relationship management skills, analytical and strategic "out of the box" thinker.

Excellent public speaker and motivator providing training presentations on sales, customer service and marketing at conferences and business meetings.

Experienced in improving sales performance, building brand profiles, new business generation, business performance monitoring, CRM activities, centralising operational functions, marketing planning and budget management, PR and internet communications, new market penetration research and developing repeat business.

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Laura Livesey

Laura Livesey

Director - Europe

Laura loves helping professional service companies find their key customer buying triggers, translating those triggers into online marketing tools that feed leads into the sales pipeline, and creating extremely happy customers who repeatedly refer.

Laura helps in business development, focusing on acquiring marketing and customer experience projects. Once the project plan is nailed down, she helps in its implementation. She handles projects that involve planning, action and change management in order to ensure the program "sticks".

Laura's authenticity and genuineness to be a powerful strength that permits her to manage interpersonal relationships both professionally and proficiently, providing services and works of high quality to her clients.

She consistently supports clients in all processes, from need analysis to solution finding, throughout a patient, accurate and focused approach that takes their feelings, goals and fears into accounts.

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Rod Solar

Rod Solar

Director - USA

Rod helps companies to dramatically increase their sales. He does this by training their sales people over 1 to 3 days to use the telephone more effectively and to the make the very most of their sales appointments.

Rod also provides expert advice on how to better "sell" yourself…It´s inside all of you, you only need Rod to get the best out of you. Even a single day makes a difference...absolutely worth it.

Rod has been training sales teams for over10-years. He is a Certified Marketing Automation Consultant. He holds Bachelor Degree in Psychology from The University of British Columbia.

Besides being a joy to work with, Rod is a take-charge person who is able to present creative ideas and communicate the benefits. He has successfully developed several marketing plans and has been writing effective training modules for sales representatives.

Rod is friendly yet professional and very knowledgeable with the latest developments in specialized fields. His track record of success confirms his dedication to his work.

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Sonia Khera

Sonia Khera

Director - Asia

Sonia's expertise within the commercial environment evolved through Business Development, Product Marketing, Quality Management, Cost Optimization, Strategic Project Management and Service Management. This experience gives her the benefit of understanding people and the business challenges to outperform and grow successfully.

Sonia has a BA Hons in Business Computing degree from University of Sunderland. She has 20+ years of experience in coaching and mentoring skills that help in bringing the change in business scenarios leading to increase in productivity and performance.

She has worked with and delivered outstanding performance improvement with committed professionals and businesses across many industry sectors including Telecommunications, Health, Manufacturing, Information Technology and Housing.

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Spencer Slater

Spencer Slater

Director - Africa



With a background in online/offline marketing, Spender is the Director for the African region with experience in developing ecommerce strategies. He helps Clients translate brands into sustainable digital channels, using relevant ecommerce techniques to drive acquisition and ensure that retention strategies optimise the investment. He has experience with multi-channel, pureplay and start-ups.

Spencer has strong leadership skills, having managed teams across agencies and client side. He is responsible for setting team strategy, aligning this with commercial goals and then implementing performance management programs and providing support & mentoring to ensure we achieve goals.

Spencer is proactive, creative & intuitive and always looks for ways to improve a business by focussing on excellent customer service and implementing good practice. He is confident leading but also strive to learn as much as possible from everyone around him.

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James Gurd
Michele Haddon

Michèle Haddon

Director - Branding & Strategy

Michèle is a senior marketer with 20+ years experience across agency, consultancy and in-house roles. She is experienced in devising & delivering marketing optimization strategies in global, Pan-European, Latin American & UK markets.

With a Bachelor's degree in Arts, Modern Languages [French & Spanish - Business focus] from University of Coventry, Michèle can speak fluently in French and Spanish.

Michèle has broad industry experience across integrated campaign planning, shopper marketing, brand development, multichannel alignment, in the Retail, Luxury, Fashion & Lifestyle, Health & Beauty, FMCG, Telecommunications, Consumer Electronics & DIY sectors.

Michèle has worked on brands like L'Oreal (UK), Bayer Healthcare, Johnson & Johnson (EMEA), Unilever (Global), GSK (Aquafresh), St-Tropez, Dior [UK], Vodafone (UK), Virgin Media (UK), Sony (UK & Europe), Nokia (Global), Nintendo (Latin America), Russian Standard Vodka, Coca-Cola (GB&I), P&G (Pringles Global) & JOY stores.

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Dakshayani

Dakshayani

Director – UK & Europe



Sharp eye for details, quick in identifying errors, Dakshayani controls finance. Good at managing funds, she has a master's degree in Finance. She is on board for many companies.

She has more than 30 years' experience in accounts, finance and international trade. Having worked on export assignments, she has complete knowledge on all the documentations and processes.

Always cheerful, inspiring and guiding, She keeps the team on their toes.

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Andrew Jones

Andrew Jones

Vice President - Digital Marketing


Andrew is a Digital Marketing consultant with extensive experience of developing and managing multiple competitive Search and PPC campaigns. He is good at developing campaigns which deliver strategic ROI for businesses in a mixture of competitive environments.

He holds certification as Google Analytics Individual Qualification and is a holder of Google Analytics license. His knowledge in the area of digital marketing is extensive and he is passionate about getting results.

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Hitul J. Thobhani

Hitul J. Thobhani

Vice-President - Strategy


Hitul is the Author of "21½ Step Marketing Transformation". He helps entrepreneurs and senior executives frustrated with their marketing to transform their results using the strategies outlined in his book.

Hitul Holds a MBA in Business from the De Montfort University. He Holds a Bachelor of Science degree from University of Manchester – Institute of Science and Technology, specializing in Management & Maths.

He has a knack for inspiring and empowering and will add value to the winning strategies we implement.

If you would like to turn frustration with marketing into sales and growth then Hitul is the right person to get in touch with.

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James Gurd

James Gurd

Vice President
Rich Media Content

James is a professionally trained copywriter who is able to write engaging copy for websites, mailers, marketing/promotional literature, blogs, and advertisements. The list is endless. If you are struggling to write copy Spencer will find the words for you. He is also a professional proofreader/copy editor and can ensure that your copy is delivered accurately and represents you in the best possible way.

In addition, James Gurd is a professionally trained Voice Over Artist. He has received professional voice over training from Gary Terzza, who is a highly experienced voice over trainer and TV continuity announcer for Channel4/E4. James is aiming to build a client base where he can utilize his voice over skills to promote your business through podcasts, corporate video, website narration and telephone on hold, to name just a few.

Formerly James worked for Yell Ltd where he was a Strategic Marketing Professional with over 20 years experience .He is an Award winning leader, manager and developer of teams and individuals. An excellent written, verbal, and interpersonal communicator and presenter skilled in presenting to board level stakeholders. He has extensive experience in investigation and interpretation of key business data, giving recommendations on how to exploit opportunities and a proven track record of delivering optimal results in competitive environments.

Specialties:

• Digital strategy planning & review.
• Scoping, planning & implementing enterprise level ecommerce platforms.
• Multi-channel and mobile strategy (including developing app roadmaps).
• Developing and implementing digital marketing strategies.
• Driving commercial insight using web analytics, voice of customer & testing.
• Digital marketing planning, implementation & optimisation.
• Website audits (technical, SEO, marketing, user journeys etc).
• Website and marketing copywriting, editing and proofing.
• Researching and writing white papers and marketing guides.
• Publishing and presenting management reports.
• Planning and creating professional presentations & documents.

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Paul Smith-Keitley

Paul Smith-Keitley

Vice President – Online Media

Internet Presence Consultant, specialising in using powerful photographic images via social media to create market presence. Developers of innovative software for Nurseries and Early Years on the Windows 8 platform. Currently in process of writing a book about Windows Phone 8 development.

Paul has presented workshops to artists and individual business owners regarding website design. Paul's knowledge is perhaps surpassed only by his desire to deliver a final product that will exceed all of your expectations.

Paul is an exceptional leader, with great vision and tremendous knowledge in his field.

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Ashok Kumar

Ashok Kumar

Champion Consultant



Ashok is a Vibrant, Performance driven Professional with 25+ Years of Rich Experience in FMCG, Telecom, Digital Payments – Sales & Distribution across South India.

His Key Strengths include:

•Sales & Distribution- FMCG/ Telecom/ E-
•Wallets/ Payment Industry
•Trade & Channel Management
•New Roll outs- Strategy & Execution
•Trade Engagement Schemes – Design & Rollout
•FOS Productivity Management
•Sales Promotion & BTL activities
•Key Accounts Management

Prior to associating with CMPTL, Ashok has served various organizations at different capacities as under:

•ePayBazar Global Solutions - Consultant- Sales& Ops
•Yeldi Soft Com Pvt Ltd - Vice President- Sales
•Aircel Limited - DGM- Sales
•Hatsun Agro Ltd - Senior Sales Manager
•AKVA Marketing Ltd - Area Sales Manager
•Parle Agro Ltd - Sales Executive/ASM

Some of his notable achievements include:

•Successfully created Parallel Distribution arm for Telecom Recharges and Domestic Money Transfer
•Conceptualized Greater Chennai Micro Distribution Model and successfully created Distribution Network by appointing 18 Micro Distributors
•Managed a Business T/o of 25Cr per annum through 750 Franchisee Network
•Accountable for the performance of the 15 Member Sales Team which includes 3 ASMs- 12 Sales officers
•Launched Parle Bailey Mineral Water in Southern Tamilnadu

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KVK Menon

KVK Menon

Principal Mentor

KVK Menon is a veteran with abundant experience, exposure and knowledge in the manufacturing and service sectors across a wide spectrum of industrial segments like Automotive, Aerospace, Military/Defence, Space, Industrial Machinery, Telecommunication, Networking, Process Control & Instrumentation etc.. He holds the role of a Mentor for the global management of the Company on Strategies and Corporate Vision and providing Leadership to the parent organization.

His Key Strengths include:

•Excellent Techno-Commercial capabilities and knowledge of key industry segments
•Excellent contacts and rapport with various Governmental agencies and institutions in the Government sector and a host of reputed companies in the private sector
•Ability to successfully establish and run a new unit/operations or lead an existing unit with emphasis on quality and with the objective of maintaining healthy bottom line
•Excellent international exposure and contacts/relationships worldwide as having worked with reputed global companies in Europe and USA for several years
•Good knowledge of OEM/Institutional Sales and establishment of distribution networks
•Nearly 40 years of professional experience in the overall management of reputed European and US companies in the manufacturing sector, producing various components for Automotive, Aerospace, Military/ Defence and several other sectors, holding senior management functions with responsibilities on management of plants that include Manufacturing, QA, Quality Systems Management and Accreditations, Commercial functions etc.
•Good knowledge and experience in establishing new units and making them operational and run successfully
•Developed good acumen in the areas of Business Development, Sales & Marketing

Prior to associating with CMPTL, KVK Menon has served various organizations at different capacities as under:

•NATS (National Air Traffic Services Limited, U.K.) - Chief Advisor for Indian operations
•Snecma - HAL Aerospace Pvt. Ltd - Managing Director
•Snecma SA, France - President - Industrial Development
•Cinch India – Managing Director
•Cinch India –Director – Sales, Marketing and Administration
•AMP India Pvt. Ltd - Senior Manager – Sales & Marketing
•M/s O/E/N India Ltd., Cochin, India - Sales Engineer

Some of the major Projects Setup under his Management & Control:

•The manufacturing operations as well as the Sales installation work for Tyco International( formerly AMP India)
•The manufacturing operations and export and domestic sales network for Cinch India, a subsidiary of Labinal, France was successfully commissioned.
•The manufacturing operations of Snecma-HAL Aerospace India Pvt. Ltd. for the manufacture of systems and subsystems for CFM International and Turbomecca of Safran Groupe.
•The manufacturing operations and sales network for Wesco Aircraft EMEA Limited.

 

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Debadutta Purkayastha

Debadutta Purkayastha

Principal Consultant

Debadutta is an Enterprising professional with nearly 33 years of experience across Sales, Business Development, Product Promotion, Channel Management, Leadership and Operations. He has

•Directed brand promotions, formulated and implemented strategy for successful launch.
•Extended recommendation on process and product development based on customer feedback and analysis
•Team Motivator who has championed some of the most successful branding strategies and product launch campaigns
•Generated strategic and tactical communication plans for various stakeholder segments at organizational and business unit level
•Skilled in providing differentiated product propositions & solution based approach to clients, thereby creating a w-win situation and foundation for long-term client retention
•Known for augmenting growth, generating new business and devising & executing
•business plans by leveraging comprehensive understanding of the dynamics of the industry
•Team-based management style coupled with the zeal to drive visions into reality; an effective leader with excellent motivational skills to sustain growth momentum while motivating peak performanes
•P&L Driver & Revenue Accelerator: Drove the operations for the organization, employed a pragmatic approach and catapulted the profits
•Leader & Organizational Change Agent, delivering business results focused on improving business processes to improve reliability, increase simplicity, and enable scalable growth
•A result-oriented individual with a strong analytical, negotiation, communication, interpersonal and organizational skills.

 Prior to associating with CMPTL, Debadutta has served various organizations at different capacities as under:

•Tosh & Sons (India) Ltd. as VP – Value Added Business
•Madhu Jayanti International Ltd (TE-A-ME Teas).,Kolkata as GM – Sales & Marketing
•Newby India Pvt. Ltd., Kolkata as National Head of Sales
•Super-Max Pvt. Ltd., Mumbai – Regional Sales Manager, Head of Sales & Marketing, All India Sales & Marketing Manager.
•GTC Industries Ltd., Mumbai
•Dimple Commercial Ltd., Guwahati

Some of his notable achievements include:

•Managed independently business operations worth Rs.270 crore in Eastern Region with a strong sales team of 460 people and 10 office staff
•Attained over 33% market share (1994-2004) from cigarette giants like ITC, VST in Bihar & West Bengal, in RSFT & MINI segment
•Surpassed value/volume targets in 11 districts of Bihar, W.B; district development program
•Appointed and monitored 75 new distributors & launched 10 new products
•Achieved savings to the tune of 20% in the freight expenses by stream.
•Managed and built a strong field force of 180+ sales personnel.
•Handled distribution network of 800+ Stockists with the help of 15 Depots
•Appointed 25 C&F agents along with advance security deposit worth INR 22 crores
•Handled annual business operations worth INR 300 Cores with strength of 550 field staff and 10 Regional offices.
•Headed Company’s private label business division; single-handedly registered multi-fold growth of INR 17 cr (from INR 7 cr in 2012 to INR 24 cr in 2016)
•Received the GEM of TOSH award for consecutive 2 years (FY 2017-18, FY 2018-19)

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Seema Singh

Seema Singh

Champion Consultant


Seema is a successful Leader with sharp business acumen, with over 2 decades of refined experience, exposure & contributions to the Organizations across diverse industries in B2B & B2C space.

She is Known to be an exceptionally Innovative Marketing Strategist, with excellent business acumen to formulate unique customer centric strategies, leading cross functional teams, conceptualizing–execution – monitoring marketing strategies with ROI to translate Organizational Goals into reality

She is an Expert in conventional and non-conventional media planning, content development for sales-driving communication and marketing tools.

She had experience in Successful product launches, award winning Trade show displays, thinking out of box.

She is a successful diversity management, Change management catalyst and driving CSR Initiatives actively

Her Key Strengths include:

• Marketing Strategies

• Corporate Communications

• Product Positioning & Branding

• Web/Social & Digital media

• Innovative ATL/BTL campaigns

• Budget Management

• Call Center Management

• Market Research & Intelligence

• Media Relations, PR

• New Product Launches

• Stakeholder Management

• Trade Shows. Tech Shows (Domestic & International)

• Internal Communication

Prior to associating with CMPTL, Seema  has served various organizations at different capacities as under:

•Varroc Engineering Ltd. – Associate Vice President – Corporate Communications
•CNH Industrial India - General Manager-Corporate Communication, Branding & Advertising.
•Bharat Forge, Pune - Advisor Corporate Communication
•Garware Technical Fibers (Erstwhile Garware Wall Ropes) & Keubler Automation India – Consultant
•Hansgrohe India, Pune – General Manager – Communication, Marketing & PR
•Cummins India, Pune – General Manager – Corporate Communication

Some of the Awards she has received are:

•Awards for all the Trade Fairs for Best Display : 2006 – 2016
Chairman Award 2007, @ Cummins, for ‘Global Involvement & Branding’
•Rotary club & Omkara foundation : ‘Swayamsidha’ (Woman Achiever against odds), 2008
•JSPMS Institute of Management : ‘Woman Achiever’ 2010
•Employee of the Year in 2013 - “You can make a Difference” in CNHI for Brand Management

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Madhusudan Kumar

Madhusudan Kumar

Champion Consultant

Madhusudan is an astute professional with nearly 27 years of experience in Business operations, Sales & Marketing, Customer Support, Fleet & Logistics in Automotive / Automobile Industry. 

His Key Skills include:

•Proficient in managing business operations with focus on top-line & bottom-line performance across assigned verticals & regions.
•Skilled in developing strong business relationships with clients and managing large accounts (Retail / OEMs / STUs / Corporates / Govt)
•A strategic planner with proven abilities in launching new products & steering brand promotions and creating separate channel network.
•An effective communicator with good presentation skills and abilities in forging business partnerships and establishing beneficial relationships with customers & business partners.
•Possess excellent Techno - commercial, Marketing and Business operation skills with Profit Centre Head roles.

His Core Competancies include:

•Business Operations.
•Profit Centre Head - P&L
•Strategic Planning.
•Sales & Marketing.
•Channel & Direct Sales.
•Retail Sales.
•Institutional & Corporate Sales.
•Customer Support Services.
•After Sales & Service.
•Recruitment, Training & Development.
•Fund management / Banking, Accounts & Finance.
•Fleet & Logistics Management.

Prior to associating with CMPTL, Madhusudan has served various organizations at different capacities as under:

•GVK EMRI - Head - Business Operations (Karnataka and Goa)
•Rane Telematics 4U Pvt. Ltd - Head – (Sales & Franchise) - General Manager – PAN India.
•Auto Pacifica India P Ltd – Mitsubishi Motors - General Manager – Business Operations. (PAN India)- COO
•Concorde Motors India Ltd. (TATA Motors) - Business Head – Bangalore Business Unit.
•TATA Telematics - Regional Manager (South) – Bangalore.
•Shell India Pvt. Ltd – Bangalore - Retail Sales Manager (South)
•Apollo Tyres Ltd – Kanpur - Sr. District Manager – Kanpur. Easter UP.

Some of his notable achievements include:

•Worked with most reputed companies like Apollo Tyres, Shell India, Mitsubishi, GVK and TATA’s.
•Merit of attaining senior/ middle level positions in a short span of time.
•Successfully handled turnover of > Rs. 300 Crores with 3500 + employees.
•Received Award for All India Best Customer Satisfaction( Sales & Service) from Ratan Tata
•Received outstanding performance award from Shell India
•Steered Business Operations & Customer Support Management initiatives in South & North Indian Markets.
•Exposure to all India operations. (Worked at New Delhi, Kanpur, Hyderabad, Chennai, Bangalore etc.)
•Best at Training and Development, Undergone several Domestic / International training programs.
•Handled several portfolios, designations and positions in these 27 years of Experience in Business Operations.

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Raaj Kumar

Raaj Kumar

Champion Consultant


Raaj Kumar is a result-oriented professional with nearly 29 years of experience in Sales & Marketing; front-Led domestic & global expansion for new sales territories

His Key Skills include:

Excels in conceptualizing robust plans for market development in different segments for better market penetration as well as driving innovation, scaling-up the value chain to create more opportunities and business streams for different verticals
Proficient in creating & executing wide sales plan that meets or exceeds established sales quotas and supports company revenue & profit targets
Expertise in building strategic alliances to open a qualitative opportunity for accessing new markets through appointment of new distributors, reviving the existing channels, providing macro & micro level insights, and so on
Spearheaded entire launch, sales & marketing activities from scratch for the product “Surya Click” HDF laminated wooden flooring at Surya Panel
Led a team of 7 members to manage channel sales; revamped an average turnover of Rs.1 Cr/month from Rs.45 lacs at Pavit Ceramics
Acted as Module Head of Arakkonam & Tirunelveli Plant's Fibre Cement Products Division & In-charge of Sales and Marketing of Fiber Asbestos Cement Roofing Sheets all over Tamil Nadu with a trade network of 1000+ dealers at Ramco Industries Ltd.

Prior to associating with CMPTL, RaajKumar has served various organizations at different capacities as under:

•Surya Panel Pvt. Ltd., Chennai as Regional Sales Head – TN & KL
•Pavit Ceramics Pvt. Ltd., Chennai as Regional Head
•Ramco Industries Ltd., Chennai as Dy.General Manager-Marketing
•Mohan Mutha Exports Pvt.Ltd., Chennai as General Manager – Trading (Building Materials Division)
•Orient Ceramics & Industries Ltd., Chennai as Zonal Manager-Sales
•Somany Tiles, SPL Ltd., Chennai as Area Sales Manager
•I.D. Parry (I) Ltd., Parry ware Division, Chennai

Some of his notable achievements include:

•Formulating & implementing strategies / policies and reaching out to the unexplored market segments / customer groups for business expansion
•Administering demand forecasting & managing inventory; ensuring optimum inventory levels with channel partners to ensure timely deliveries to the customers
•Managing budgeting & spearheading commercial planning, capital sourcing (Marketing investment planning), systems establishment and sales process
•Evaluating of partner performance & process capability; spearheading sales & marketing for target achievement
•Managed channel sales, project sales & led a team of 7 people; accomplished an average turnover of Rs.1 CR/month from Rs. 45 lakhs
•Led a Team of 16 Sales Officers, 3 Area Heads, 2 Sales Depots and Regional Marketing Office at Chennai & successfully implemented new trade schemes and yielded better results
•Conferred with 100% Club Member Award, Gold Medal & Certificate for 6 consecutive years for overachieving sales targets
•Received cash prize for selling highest number of tile boxes in Kerala in 2000

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Veena
Anand Mohan Jha
Sudiptaa Paul Choudhury
Prasad Vikram Rao

Prasad Vikram Rao

Principal Consultant

Prasad is a Marketing guru having 33+ years of experience in Advertising Strategy, Advertising Operations, Product Branding & Promotion, Managing PR Department, Managing Marketing  Communications, ATL, BTL, PR, Market Research.

Prior to associating with CMPTL, Prasad has served various organizations at different capacities as under:

*Mustafa Sultan Group, Muscat - Diversified Group: F&B - Group Marketing Head

*Monnet Group, Delhi: AVP – Product Branding & Promotion (Head – Marketing) – Steel

*Dalmia Bharat Group - AGM – Marketing: ATL, BTL, PR – Cement

*Ogilvy Public Relations - Partner - Managing PR Department

*TVS Electronics, Chennai- Managing Marketing Communications

*K. Mktg. Planning - Managing market research projects

*MAA Bozell Communications, Chennai - Advertising strategy & supervising operations

*Mudra Communications, Chennai - Handling advertising operations

*Coromandel Fertilisers, Chennai

 

His Key Achievements include:

Devised brand revival strategy for biscuit brand with declining sales

Brief: New campaign required as sales declining over three months

Approach: Identify reasons for decline before creating campaign;

Market visit undertaken to understand consumers and competition.

Insights:  Heavy users, living in small towns / rural areas, ate the biscuit dipping itin tea; Feedback: recently biscuit was getting soggy  when dipped in tea; lower SEC TG upset enough to buy competition available in tins instead of Client’s packs; design dated; trade issues noticed

Solution: Product improvement, contemporizing packbefore new campaign was released; Client addressed trade issues

Result: Sales normal post-relaunch of brand with new campaign

Relaunched a tyre brand

Situation: Led a successful pitch for the SrichakraTyres Account

Brief: New campaign required; product good – used by leading 2 wheeler brands like Hero Honda, Bajaj;  earlier campaign based on ‘Safety’ – can be continued or discontinued by Agency

Insights: Undertook market visits & found that Market perception was Srichakra Tyres (sub-brands Jaya, Kalyani) were delicate, side-walls not firm, hence weak vs competition ; (Technical view – flexible walls absorbed shock, they should not be firm)

Weaknesses: Imagery, awareness, feminine sub-brand name in masculine category; Strength: TVS a by-word for quality in auto spare parts circles

Solution: Leverage group name, re-launch as TVS Tyres

Result: Solution accepted and brand re-launched successfully

Identified problem in new campaign of MNC Beverage  and positioning

An MNC had launched a new campaign for its Milk Food beverage dropping its claim of a formulation with 23 unique ingredients and claiming its brand was 33% better than Brand ‘H.’ 

Had a key role in evaluating the new campaign through research. In addition to message comprehension, likeability etc.; it was found that the consumers’ brand portfolio included the competing brand  ‘H’, so they did not like derogatory references to ‘H’.  (Client team not aware of this) The price of ‘H’ was less by one-third than the MNC brand, so there was a danger of consumers considering the product benefits to be the same, equating “33% more” to an equivalent cost and so, stop buying it.

Considering all the above, it was reported that the positioning change was not advisable and communications not well received.

Handled pan India campaigns
Pan-India marketing campaigns in 8 languages – Hindi & regional languages for South / West / East zones for various product categories

Partnering
Creative team/ producer / supplier  in producing campaigns (TV, Press, Radio, Outdoor), AV, Collaterals, POSM, leaflets, brochures, promotions

 

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Veena

VEENA SRINATH

Sr. Marketing Consultant

Veena Srinath has received an HP company-wide Brand Marketing Excellence award, given by the CMO of HP. She has been a part of large collaborative marketing programs like global Marketing program management.

She has had over 12 years of experience in the field of marketing. She has worked with PAN India re-branding and re-launch of SIFY Technologies working on the logo, Brand Promise and Brand communication manual from scratch.

She also possess an immense knowledge about Digital Marketing: SEO, Social media, Content Marketing, Community Management

VEENA SRINATH has effectively contributed by being part of :

• UST Global Inc as Senior PR Manager
• Transition Consulting Limited (Now QualiTest Group) as Marketing Manager Reporting to COO & Chairman

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Srinivasa Rao

Srinivasa Rao

Champion Consultant

Srinivasa Rao is a dynamic professional with 21 years of rich experience in Strategic Planning, Sales & Marketing, Business Development, Channel Management & Relationship Management.

He has worked as Regional sales Manager in Kamdhenu Limited for two states Andhra Pradesh, and Telangana,

He is Proficient in managing relationships for running successful business operations & developing procedures and service standards for business excellence.

He is a leader with a flair for charting out sales strategies and contributing towards enhancing business volumes / growth and achieving profitability norms.

He is deft in handling all sales & marketing activities, analysing market trends & establishing healthy & prolonged business relations with clients.

He is a Strong organizer, motivator, and a decisive leader with successful track record in directing from original concept through implementation to handle diverse market dynamics.

His Core Competencies Include:

*Strategic Planning

*Sales & Marketing

*Business Development

*Channel Management

*Relationship Management

*Team Management

 Prior to associating with CMPTL, Srinivasa has served various organizations at different capacities as under:

*M/s Dream house enterprises, as Managing Partner

*Kamdhenu Limited(Paints Division), as Regional Sales Manager

*Nippon Paint India Private Limited, As Divisional Sales Manager.

*Kansai Nerolac paints limited as Sr.Area Sales Manager

*AIRCEL LIMITED, as Area Sales Manager

*Kansai Nerolac Paints Limited, as Area Sales Manager

*Asian Paints Limited - Territory Sales Incharge/Sr. Territory Sales Incharge

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Anand Mohan Jha

Anand Mohan Jha

Champion Consultant

Anand has almost 19+ years of demonstrated professional experience ranging from Direct Sales in Space selling (advertising) to broadcast content distribution, trade marketing of media & entertainment across various platforms including sales, Product Marketing.

He has built and led content distribution team for Media/Broadcaster’s penetration in West India including some Pan India Corporate Cable Platforms based in west India.

He has managed career transition from state level to regional and to national level and contributed in development of Business & Distribution strategy, Process and Implementation.

He was instrumental in reducing the cost of NDTV distribution significantly while maintaining the average channels performance vs. spending.

He has built and managed relationships across various stakeholders in ecosystem to drive cohesive strategy.

His Specialties include:

*All round Leadership, Business Planning, setting Process & establishment (SoP), Business Process and team/people management,

*A persuasive Negotiator (for standard and non-standard win-win delivery objectives), adept at creating and implementing Sales Strategy based on business dynamics. Contract negotiations and formulation.

*Skills to adequately manage grass root profiles as well as represent to National/Business Heads within the organization as well as client’s organization including promoters of corporate.

*Ability to create interface skills at all levels for synergy and strategic direction.

*Experience in Marketing, selling, dealer management, relationship and alliance making /management, customer satisfaction, corporate business network development, team management

*Ability to comprehend large data, statistical and research reports,

*Aggressive, tenacious, unparalleled professional commitment

 Prior to associating with CMPTL, Anand has served various organizations at different capacities as under:

*NDTV - Associate Vice President-Distribution (West India)

*New Delhi Television Ltd - Associate Manager

*TV Today Network Ltd - Senior Executive- Network Development (Distribution)

*Modi Entertainment Ltd. - Sales Executive-Subscription,

*Integrated Databases India Ltd - Sales Executive –Space selling,

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Sudiptaa Paul Choudhury

Sudiptaa Paul Choudhury

Sr. Consultant – Marketing & Strategy

Sudiptaa is an Indian Institute of Management- Calcutta, Alumni with Close to 15 years of Sales and Marketing leadership experience in B2B & B2C industry. She has been a speaker and moderator in various industry forums. She has Led Women diversity programs and associated with local NGOs dedicated for unprivileged children.

Her Competencies include:

SaaS -  Software Product & Services, customer and market insight, Customer segmentation, analytics, concept testing for new products, launch, and marketing automation, strategy development & execution

Global customers programs (Customer Satisfaction, Customer Experience, Customer Referral, Loyalty and Executive Sponsorship programs and event management)

Pre-sales, sales enablement, sales & marketing operations - budget, P&L management

Product marketing, partner management, internal and external marketing communications, web site management, digital marketing and customer reference asset development.

Certified ITIL, project management professional and Digital Marketer (Managed many end to end digital transformation projects including SEO, Google Analytics, SEM, Email Marketing, Social Media / Content Marketing, Managing performances of online and offline campaigns, key word management).

Had been a speaker and moderator in various industry forum. Led Women diversity programs and associated with local NGOs dedicated for unprivileged children.

Prior to associating with CMPTL, Sudiptaa has served various organizations at different capacities as under:

*Tally Solutions Pvt Ltd - Global Head of Customer Marketing

*Ericsson - Director & Head of Customer Satisfaction, Experience, Insight & Loyalty Programs

*Oracle - Marketing Program Manager, Oracle Global Customer Programs and Oracle Consulting

*Hewlett-Packard - Consultant (HP Software Competitive Intelligence) & Project Manager

*EMC - Sr. Competitive Intelligence Analyst

*MetricStream - Market Research Analyst

*Comcreation - Account Manager

*ObjectOrb Technologies - Market Research & Business Development Executive

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Dr. Sumit Mukherjee

Dr. Sumit Mukherjee

Sr. Consultant

Dr. Sumit Mukherjee is a sales/marketing/training professional with 16+ years of exposure in life science, healthcare, Pharma specializing in  technical sales, product management,  business development, marketing, training / innovation of instruments and the related hardware-software solutions

He is HPLC-MS analytical instrument aficionado

He is aligned to SMART business goals

He is good at Out-of-the-box troubleshooting; strong interpersonal skills for a complete customer experience & satisfaction

Prior to associating with CMPTL, Dr. Sumit Mukherjee has served various organizations at different capacities as under:

*IMI Precision Engineering, Bengaluru, KA, India Key Accounts Manager – Life Sciences

*Agilent Technologies India Pvt. Ltd., Bengaluru, KA, India Sr. A/C Manager – Sales

*Thermo Fisher Scientific India Pvt. Ltd., Mumbai, MH, India Product Manager

*Thermo Fisher Scientific India Pvt. Ltd., Kolkata, WB, India Area Sales Manager

*Waters India Pvt. Ltd., Bengaluru, KA, India Sr. Application Specialist

*University of the Pacific, Stockton, CA, USA Teaching Assistant

*Aridis Pharmaceuticals, San Jose, CA, USA

*Sachdeva College, Kolkata, WB, India Lecturer

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Iyer Sundar Raj
Jawahar
Kanika Sethi

Kanika Sethi

Consultant

Kanika has Strong experience in campaign and project management, brand management, channel marketing and marketing communications in the Consumer Durable and Financial sectors.

She has worked in Europe, Asia, Middle East and North Africa with a keen perspective and understanding of diverse cultures across internal and external stakeholders. She is also associated with Jotun Paints UK as Marketing Consultant.

She has a knack for inspiring and empowering and will add value to the winning strategies we implement.

Kanika holds a post graduate diploma in mass communication, advertising, communication & media.

Her strength lies in gathering relevant customer insights and incorporating them to ensure that investments made in marketing are highly effective.

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Iyer Sundar Raj

Iyer Sundar Raj

Iyer Sundar Raj is an Army officer turned Communications professional. He is a silver medalist post graduate in Communications Management from MICA. Sundar has 14 years of experience in leadership roles with the Indian Army and six years of experience in senior-level assignments with corporations in Marketing, Corporate Communications, Public Relations and Brand Communications.

Sundar is based out of Bangalore and is open to accepting challenging, consulting assignments from corporations.

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Shankar Bhaduri

Shankar

Sr. Consultant & Advisor
Technology & Business

Shankar is an entrepreneurial and self-driven executive with more than 25 years' experience primarily in Sales, Business Development and Account Management. Also he has experience in managing Strategic Business Unit, P & L, Sales, New business Development, Marketing, Operations, Strategic planning, Project management and Team building. He has demonstrated record in building and retaining highly motivated team for achieving organizational mandates.

Shankar holds MBA in Business Management from IMD Switzerland. He has been working as director, CSO, Vice President, consultant across his career spanning more than 25 years. His core strengths include technology consulting, product marketing and business strategy.

He works as Management Consultancy for Business Growth and Profits. Helping companies to grow their business in EMEA, Japan, Korea, China, SE Asia and India region.

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Amit Astana

Amit Astana

Sr. Consultant



Amit Astana – Sr. Consultant

Amit is an experienced Sales/Account Lead/Business Development professional with strong leadership and relationship-building skills in IT/ Analytics/ Cloud and Telecom industry. He is a dynamic communicator who consistently exceeds goals and company expectations. He uses his analytical skills and industry knowledge to develop innovative strategies for success.

Prior to associating with CMPTL, Amit has served various organizations at different capacities as under:

•Sales Head- I2e Consulting
•Senior Manager, Enterprise- Jio Infocomm Ltd.
•Head Business Development - IFI Technologies
•General Manager – Enterprise Global Sales, Reliance Communication.
•Regional Sales Manager – Insight Business Machines Pvt. Ltd.
•Manager – Enterprise Business – Reliance Communication
•Territory Sales Manager – Sify Technologies

Some of his notable achievements include:

•Increased Business revenue in USA, Canada, Philippines, Dubai, Australia from 4X to10X.
•Open new territories UK, Australia, Dubai from scratch, start setting up business in each region.
•Handled Projects on Conversational AI, Chatbot for BFSI, Healthcare and Education Industries.
•Serving global clients in Pan India, USA, UK, APAC, Middle East, European Countries.
•Responsible for achievement of Sales and revenue target by selling Data, Voice, Cloud and VAS product solutions.
•Worked to handle Global Alliances for Reliance Communication (Global Cloud Xchange)for Bay Area and Pacific Zone and was able to generate revenue from San Francisco, New York, California, Middle East, Singapore, Dubai and Malaysia.

 

 

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AMITAVA SARKAR

Marketing consultant

Amitava Sarkar is a result oriented professional with 11 years of rich experience in

• Business development
• Product launches
• Team Management
• Client acquisition
• Sales and Marketing

He has made significant individual contribution by conducting a numerous ad campaigns for different clients and has helped them earn great revenue with regards to this. He has increased the sales up to 60% in the assigned territory in a very short span of time. He has also mapped new markets in Singapore and Malaysia.

AMITAVA SARKAR has effectively contributed, by being a part of :

• IPC, Bangalore, India as Senior Sales Manager
• Trafalgar Publications Ltd. as Regional Sales Manager - South East Asia

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Jawahar

JAWAHAR SHEIT

Consultant- Business Intelligence and analytics

Jawahar Sheit is a performance driven professional with more than 12 years of experience in Marketing Intelligence, Competitive Intelligence and Team Management

He is skilled in working on service area/ organization-wide initiatives, including quality management, professional development, performance management and product excellence. He does have a sound knowledge of BI and analytical tools like SAS, SQL and relational database systems. He is deft in breaking new avenues and conducting opportunity analysis by keeping abreast of market trends and competitor moves

JAWAHAR SHEIT has effectively contributed by being part of :

• Malomatia QSC, Doha, Qatar as Market Research Specialist
• Hewlett Packard (HP) Global Analytics, Chennai, India as Program Manager – Enterprise Strategic Marketing

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Devranjan
Dhruv Mohta
Inba
Mahesh
Ramkumar
Rohit
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DEVRANJAN DASH

Sr. consultant - strategic
B2C alliance

A consummate Marketing professional with experience in forging Strategic Partnerships, Marketing Alliances, Co-Marketing activities, Consumer Promotions encompassing ATL , BTL Activations, Digital/Online Marketing to build a scalable, sustainable low cost GTM , Consumer Acquisition strategy for driving the top line with improved ROI in line with Organization's objective and deploy effective interface, programmes Loyalty campaigns for a superlative consumer /user experience on a real time basis by having a holistic understanding of the voice of customer for driving Bottom Line. Prioritizing Campaigns for up-selling and cross selling across the consumer life cycle.

DEVRANJAN DASH has effectively contributed, by being a part of :

• Apalya Technologies Pvt. Ltd. as Senior Manager (Marketing)
• SalarOnline Wholesale Pvt. Ltd. as Senior Manager (Marketing)

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DHRUV MOHTA

Marketing Consultant

Dhruv Mohta is a highly motivated business development manager with an entrepreneurial attitude. He is an effective team player with excellent leadership skills, a keen eye for details and a practical approach for problem solving. His experience includes

• High pressure management roles,
• Identifying new business opportunities,
• Setting up of new business in various countries,
• Identification of new potential customers and consultancy.

He is currently the General Manager of SPT SPORTS MANAGEMENT COMPANY

DHRUV MOHTA has effectively contributed, by being a part of :

• SPT Sports Management Company as General Manager – Sports Tourism
• Bajrangi International Group of Co’sas Business Development Manager

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Inba

INBARAJAN

Consultant- Online Marketing

Inbarajan is very well suited forchallenging leadership position. He has always delivered his duties with his great skill of creative problem solving capability. Currently, he is the Project Manager- digital platform specialist,of GE-CORPORATE. He has also made an immense amount of contribution to the following organisations:

• Mobily InfoTech - Sr. Executive [e-Marketing]
• W3 Informatics IT solutions – Sr. Tech Lead[creative, UI]
• Wipro Technologies- Specialist [Portals and Content Management]

INBARAJAN S has effectively contributed, by being a part of :

• GE Corporate as Project Manager –Digital Platform analyst
• Mobily Infotech as Sr. Executive (e-Marketing)

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Mahesh

MAHESH GOPAL KRISHNAN

Digital Marketing Consultant

Mahesh Gopal Krishnan is a marketing professional with a great exposure towards the field of Digital Marketing, Product and Consulting roles. He has completed the fundamentals of Google Adwords and has been certified.

He has also attained Digital Marketing Certification from IAMAI (Internet and Mobile Association of India). He is Instrumental in designing acquisition strategies, online marketing, CLCM Programs, Revenue enhancement initiatives, Product Launches, Social Media Marketing, Project Management, GTM initiatives, Thought Leadership.

MAHESH GOPAL KRISHNAN has effectively contributed, by being a part of :

• Freelancer consultant with Thought in Action (Digital Communication Agency)
• Aditya Birla Money Ltd. as program manager

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Ramkumar

RAMKUMAR

Sr. Business Mentor – Sales & Marketing

Ramkumar is a B2B Marketer with 25+ years of experience, having served in a range of roles that include Marketing & Communications, Software Operations and Project Management. His Digital Marketing specialization spans around 10 years working with B2B organizations to leverage use of Internet to drive business outcomes for organizations.

He has also played leadership role in content development, executing marketing campaigns and using analytics to optimize spend and performance.

RAMKUMAR has effectively contributed, by being a part of :

• Proteans software (now part of symphony- Teleca), as Consultant, Marketing Communications
• INTEC GROUP (I) LTD. as program manager

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Rohit

ROHIT NISCHOL

Sr. Consultant- Branding and Digital Marketing

Rohit Nischol is an accomplished senior marketing professional with more than 11 years of experience in India and United Kingdom in the areas of Marketing and Brand Consulting. He has continuously worked on several high impact projects and campaigns covering direct and digital marketing communication, product branding, below-the-line communication and loyalty programs.

He does have an extensive experience in managing business operations with focus on business growth and people leadership.

The following are his awards and achievements:

• Bronze Award –DMAI 2012
• Leading Branch – Direxions Bangalore Office 2011
• Managing Director – Certificate of Commendation

ROHIT NISCHOL has effectively contributed, by being a part of :

• Direxions Marketing Solutions Pvt. Ltd., Bangalore as account director
• Verity Technologies Pvt. Ltd., Bangalore as VP Marketing

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Anantharamakrishnan
Ramana Raju
Sridhar Subramaniam
Parthipan
Nitin Agrawal
Yash Adwani
Anantharamakrishnan

Anantharamakrishnan

Sr. consultant

Anantharamakrishnan known as Ananth has more than 37+ years of experience in handling Sales function for organizations.

His key achievements include:

*Successfully Pitched into RDSO with products

*Launched with strategy range of products from Multi Measurements from Japan

*All India Channel Sales Strategy and activities for Multi range of products

*Successfully managed Double the Growth in Turnover for the Year

*Wining New Entries from Major Pharma Establishments

*Led all sales operations including recruiting, training, day-to-day supervision, target allocation and oversight, forecasting, and developing new revenue streams.

 Prior to associating with CMPTL, Ananth has served various organizations at different capacities as under:

*Nagman Instruments and Electronics Ltd - Chief General Manager

*Taurus Powertronics P Ltd., Bangalore GRID Division - National Sales Manager – Bangalore Products: Test and Measurement Instrumentation

*Kingsly Instrumentation and communication Pvt. Ltd., Bangalore India - General Manager Sales Service Business Development – India, based in Bangalore

*Fluke India Automation Division DHR HOLDING INDIA P LTD  Bangalore - Regional Manager All India

*Aplab Limited, Bangalore - Senior Manager, South

*Scienctific Mestechnik P Ltd  Bangalore - Regional  Manager - South

*Telser Electronics  P Ltd   Chennai - Sales Service Engineer - Chennai

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Ramana Raju

Ramana Raju

Sr. Consultant

Ramana Rajus is an accomplished and results driven Sales & Distribution professional with over 15 years of demonstrated success with excellent understanding of business dynamics

*Proven abilities in independently handling and driving business operations in the assigned territory

*Successful track record of making visible contribution to raise productivity with deft application of business operations

*Presently associated as Cluster Head with HDB Financial Services (HDFC Group),.

*Expertise in

*Channel sales, distribution expansion and management

*Strategic business & sales planning

*CMS & RMS growth

*Customer Life Cycle Management

*Proficient with sales & budget planning with changing market trends, impacts on product sale, analyzing threats and challenges from competitors

*Sound customer service, networking & interpersonal skills with ability to communicate and establish the vision to larger teams and management

*Exposure to and experience in Customer Relationship Management

*Versatile and multi-skilled with ability to manage multiple responsibilities simultaneously, achieve defined goals & objectives, an effective communicator with strong analytical, problem solving & organizational skills

*Experienced self starter & team manager with keen attention to Organization needs/details

MANAGERIAL SKILLS

*C level authority liaison

*Analytical & logical skills|Time driven delivery ability

*Conflict management and resolution skills

*Collaborative skills|Negotiation skills

*Good communication & interpersonal skills

His Competency Sphere includes:  

*Sales & Marketing

*Marketing Operations

*P&L Management

*Market Planning & Analysis

*Channel & Retail Sales

*Strategic Alliances & Negotiation

*Distribution Expansion

*Market Development

*Inventory Management - Stock Accounting

*Pilferage Control

*Customer Life Cycle Management

*Sales Planning & Forecasting

*Scheme Conceptualization & Administration

*Team Management

 Prior to associating with CMPTL, Ramana Raju has served various organizations at different capacities as under:

*HDB Financial Services (HDFC Group) - Cluster Head

*Vodafone Idea Ltd. - Area Sales Manager

*Reliance Jio Infocomm Ltd - Jio Center Manager

*Reliance Broadcast Network Ltd. - Sales Head

*Vodafone South Ltd. - Distribution Area Manager            

*Bharti Airtel Ltd. - Zonal Sales Manager

*HSBC Bank - Centre Manager       

 

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Sridhar Subramaniam

Sridhar Subramaniam

Sr. Consultant

Sridhar is a Biomedical Engineer with a MBA from Strathclyde Business School (Top 50 b school in world in the FT rankings) who has 17 years of experience in Sales, Marketing, Operational and Project Management roles. He has 360 degree view of the health care business in India and Gulf Corporation Council countries. He has been involved with startup health care projects inhealth centers, multispecialty hospitals, medical device companies and teaching medical colleges. He has Sales and Marketing experience working with Medical Device companies in India.

Prior to associating with CMPTL, Sridhar has served various organizations at different capacities as under:

*Western Range Bio Pharmaceuticals - Head of Sales/Marketing-South India

*Mennonite Brethren Medical Research Institution LLP - Project Director

*Sughavazhvu Health Care - Chief Operating Officer

*Mustafa Sultan Science & Industry, Sultanate of Oman - Sales Manager

*BD Medical - Area Sales Manager-Hospital

*Johnson & Johnson Medical (Ethicon) - Territory Manager (Product Specialist)

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Parthipan

Parthipan

Sr. Marketing Consultant

Parthipan has about 30+ years of experience in leading marketing activities all over Tamilnadu.

His Key achievements include:

*Respected lead of creative teams. Conceptualize and orchestrate marketing that effectively reinforce and build brand images.

*Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

*Having good knowledge of territory in South TamilNadu with Good communication skills.

*Ready to work in any environment and Work always towards challenging career.

*Managing and developing distributor relationships.

*Track record of meeting tight deadlines.

*Creating innovative ways in which to build business from individual accounts.

*Ability to travel and work independently.

*Analyzing market activity and trends.

*Accurately assessing a customer’s needs & requirements.

Prior to associating with CMPTL, Parthipan has served various organizations at different capacities as under:

*Supermax Personal Care (P) Ltd - Area Sales Manager

*Hartex Sales Pvt. ltd. - Depot Incharge (Accounts & Sales)

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Nitin Agrawal

Nitin Agrawal

Consultant

Nitin is a versatile Sales Professional with 9 Years of experience in highly performance driven background pertaining to New Client Acquisition, Retention, Lead Generation, Deal Negotiations and Managing Profit Centers with increased productivity & ROI across a diverse spectrum of industry sectors that include- Banking (Public & Private), Financial Institutions, Internet, E-Commerce, Digital, Media & Recruitment.

❖ Experience in selling Software like Audit Management Software, GRC solution, Analytical Tool andsolutions sales in Government and Large Enterprises.

❖ Expertise in Government Tender preparation and Participation.

❖ Dealt with various International Original Equipment Manufacturer (OEM).

❖ Experience in Dealing with leading System Integrator’s (SI’s) in India.

❖ Proficient in managing day to day sales activities, marketing and client servicing activities.

❖ Ability to develop and maintain relationship with key decision makers (CXO’s) and resolving major problems.

❖ Ability to think innovatively and grasp key concepts quickly.

❖ Effective communicator with an ability to deal effectively with various departments.

                     

His Key Skills include:

❖ New Business Development with profit centers.

❖ Strategy & Planning, Negotiation & Forecasting.

❖ Analytical Abilities with strong business acumen & P/L Management.

❖ Strong Process Implementation with people orientation: Hygiene Factor, Attrition rate, Post sales process, Spot Incentive Management.

❖ Generating high performance from average teams.

❖ Team Efficiency & Productivity Management: Defining Performance Matrix, Review & Analysis.

❖ Team Building & Management.

❖ Generating business clients & revenues from scratch.

❖ Monitoring & Coaching.

❖ Sales Force Recruitment, Training & Motivation.

Prior to associating with CMPTL, Nitin has served various organizations at different capacities as under:

*AUDITime Information Systems (I) Ltd – Manager – Sales

*Exclusife Technosoft Pvt Ltd – Business Manager

*Eighty-Eight DB India Pvt Ltd – Team Leader

*Indiamart Intermesh Limited – Team Leader

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Yash Adwani

Yash Adwani

Consultant

Yash is a result oriented person who has experience in driving Profitable Growth, Exceeding Assigned Goals, Business Development, Marketing, Online Advertising,

He is good at Brand Promotion, Project Execution, Strategy Creation, Communication and Management skills, Coordinating with & Motivating Teams, RTB/DSP/SSP management, Programmatic Buying/Selling, Client Management, Strategic Partnerships, Publisher Development, Digital Marketing and more.

Prior to associating with CMPTL, Yash has served various organizations at different capacities as under:

*BPRISE Pvt Ltd - Associate Vice President Sales

*Advangelists LLC - Head Of Business Development A.P.A.C

*Lemmonet - Head Of Business Development

*Vertoz - Manager Strategic Partnerships

*Net - Senior Business Development Associate

*JP Morgan Chase - Financial Advisor

*Hutchinson 3 Global Services - Lead Advisor

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Sivanandan
Sivanandan

SIVANANDAN

Consultant Brand Management and Media Campaigns

Sivanandan has more than 16 years of Experience as a creative, market focused professional with a mix of marketing and people skills. He does have an experience in the field of IT, telecom, consumer and media marketing. He also possess experience in defining strategy and marketing plans for different sorts of market and products. He is adept in handling Marketing Communication/ Corporate Communication/ ATL and BTL initiatives.

He thinks differently with his competitive approaches, thus helping in minimizing risks in launching of new products. He also possesses skills in creating and editing marketing collateral.

SIVANANDAN has effectively contributed by being part of :

• VisualNetPvt Ltd., as Vice President
• MeritTrac Services as Manager Strategic Marketing

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Experience-Rich Crew:

People power is the main reason for the unparalleled achievements of the company.

Our caring team of experts, which worships the god in the details, assumes any challenge that the client brings to our table and emerges out with a profitable solution that invariably convinces the client of its potential to succeed in the face of tough competition.

Versatility & Expertise:

Versatility and expertise are the value our team assures to a client. With the rich and in–depth experience, the dynamic team of CMPT has been serving different verticals with world class solutions.

CMPT has in its crew highly talented and experienced Creative Directors, Scriptwriters, 2D/3D Animators, SEO Specialists, Programmers, Video Production Crew, etc, who beautifully blends their expertise complementing to a completely cohesive team.

Our team is aware of the advancing global technologies and adopts them to the advantages of the clients. The team is highly creative and good in visualizing the image and impact that the product will create up on the target audience.

Our team comprises of:

  • Brand Consultants
  • Strategists
  • Creative Directors
  • Copy Writers
  • Designers
  • Audio Engineers
  • Programmers
  • Outdoor Shooting Crew
  • Artists
  • Software Engineers
  • Animators

Time-Tested Fulfillment of Deadlines:

Without this dynamic and visionary team CMPT would not have been able to complete the projects and deliver them with-in the stipulated Delivery Deadlines set by Clients.

Indeed, the Prestigious Clients, who belongs to different verticals from the nook and corner of the world, speak volumes on the Performances of CMPT Team in the Client's Testimonials.

"Creative Mediapulse were extremely quick in delivering a very desirable model that helped me save time and money"

Neil Smith
NBS Studio, London, UK

"We are progressing well on our website project. The final product is shaping up to our expectations. Keep up the good work"

Zubair Haider
Ajmal Perfumery,Dubai
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International Awards

200+

Global Events

200+

Clients worked

200+

man months of design

200+

brands managed

Our Clients

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Partner with CMPTL for Business Winning Solutions

It’s not just the adoption of powerful, modern technology that defines us.

It is the level of creativity laced with the unique element of prodigious experience
that elucidates our recognition.

We reaffirm our commitment to ensuring the success of your business venture.

We provide you with solutions defined by unmatched efficacy and substantial creativity.

WE assure the enhancement of your brand value through innovative strategies.

WE leave no stone unturned in our endeavor to assure an enhanced recognition for your brand.

The testimony of our clients has been symbolic of our unswerving and uncompromising dedication.

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