Our Programs - Public Relationship

Public Relations (PR) is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. PR specialists and firms use a number of tools and techniques to boost their clients’ public image and help them form a meaningful relationship with the target audience. To achieve that, they use tools such as news releases and statements for media, newsletters, organization and participation at public events conferences, conventions, awards, etc. A PR specialist needs certain skills (they are acquired through additional education and training), in the first place excellent writing and verbal communication skills. But a PR specialist also must know to work under pressure and be able to answer a variety of questions including unpleasant ones. For example, if the client is under a public “attack”, a PR specialist needs to establish a control over the situation and protect the client’s good reputation. If you are someone who focuses in to the PR career, then don’t miss the opportunity. CMPTL Academy’s three day training program delivers you outstanding learning outcomes in to the PR field.

COURSE OVERVIEW

• Three day training program includes theories, Interactive sessions, and Real time case studies.
• This three-day course examines best practices and emerging ideas for building relationships with external stakeholders.
• Provides maximum exposures for the students to know about the corporate relations.

LEARNING OUTCOMES

• This course is aimed at more experienced writers who want to further develop their PR writing skills.
• Learn how to manage the fall-out of a crisis in today’s social media-driven world – before it happens.
• This course will give you a much greater understanding of how to plan media and PR campaigns.

CURRICULUM

This three-day course offers an intensive introduction to PR in all its forms. The course looks at the principles and practice of public relations in the modern media environment using a mixture of presentation, seminars and practical.

The course consist of these subjects:

• An Introduction to PR, Advanced PR
• PR Writing, Press Release writing, Copy Writing.
• Planning and Developing a PR Strategy.
• Crisis Management, Internal Communication.