Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are "augmented" by computer-generated perceptual information, ideally across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
With virtual reality, you can swim with sharks. And with augmented reality, you can watch a shark pop out of your business card. While VR is more immersive, AR provides more freedom for the user, and more possibilities for marketers because it does not need to be a head-mounted display.
Handheld devices such as smartphones and the iPad are other ways to use augmented reality. They contain software, sensors, a compass and small digital projectors which display images onto real world objects. Another option is a head mounted display (HMD) which is often used in virtual reality applications.
Mixed reality (MR, though that isn't an often used acronym) is a form of augmented reality that is somewhere between VR and AR. Mixed reality augments the real world with virtual objects that aim to look as if they are really placed within that world.
Augmented Reality (AR) is a technology enriching the real world with digital information and media, such as 3D models and videos, overlaying in real-time the camera view of your smartphone, tablet, PC or connected glasses.
Augmented Reality for the Enterprise
Augmented Reality empowers innovators and developers to build immersive experiences that transform the way users create, operate and service products in the smart, connected world.
Unlock the Value of Augmented Reality
Augmented Reality has the power to fundamentally change the way people work. It bridges the digital and physical worlds, providing value across the enterprise. When coupled with IoT data, AR applications become truly transformative experiences, driving many enterprises to completely re-imagine how they design, produce, sell, operate and service their products.
Changing Business Outcomes – Today!
By incorporating AR into their IoT strategy, enterprises across the globe are bringing clarity and efficiency to a variety of initiatives across diverse industries.
Improve service margins, worker safety, response times and first-time fix rates.
Enhance sales and marketing efforts through interactive product demos, visualizations and digital showrooms.
Empower workers, optimize manufacturing processes and improve assembly time, accuracy and throughput.
Facilitate anytime, anywhere collaboration between engineers and designers with virtual prototypes.
Improve retention, understanding and productivity by using interactive, 3D product visualizations in training.
Enhance operator efficiency, reduce errors and provide guidance for rapid problem detection and resolution.
Our team of domain / industry experts, advisory consultants, data scientists, and architects bring a comprehensive view of how Augmented Reality Services can help enhance your bottom line and how you can use your strategic IT assets.
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